Register to partner to promote Oil Legends

Click to join our mailing list. We'll email suggested 'copy' for you to use when promoting Oil Legends of the Rockies and send great information about the book. We'd love your help to take Oil Legends to #1 on Amazon.

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Marketing Success: How to Evaluate Your Best Strategies

Learn how to get results with your marketing plan. Contact me to determine if you qualify for a free marketing review. You will need to be ready to jump-start your business with your low-cost marketing strategies. Whether you are marketing your business, your book, or yourself to come in #1 in your job search, new strategies are necessary to move to the next level. You need to come in #1 each and every time. Visit my website, and complete the assessment and then contact me for your complimentary 30-minute evaluation of your marketing ideas.

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Listening to Complainers is Bad for Your Brain

Marketing Coach Carol NaffExposure to nonstop negativity actually impairs brain function. Here’s how to defend yourself.

Do you hate it when people complain? It turns out there’s a good reason: Listening to too much complaining is bad for your brain in multiple ways, according to Trevor Blake, a serial entrepreneur and author of Three Simple Steps: A Map to Success in Business and Life. Read more…

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Job Search: Strategic Alignment for New Job Opportunities

Marketing Coach Carol Naff

Light up your job search with career services

Attack your job search from every angle. Strategy is important for a new position. You can’t control your search for the perfect position with a single approach. If your approach is to send out resume after resume, then you are missing out on accelerating your job search. Sending out resumes is just one strategy in a myriad of opportunities. Since you are competing with hundreds of applicants, you might not even find a position unless you are willing to get help.

You must identify and use a series of strategic steps in order to land that perfect position. The more innovative you are in your techniques, the better your chance of landing the right position. Take the job search assessment developed by Marketing Coach Carol Naff at to determine what tactics you need to land the job of your dreams. More tips

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Marketing Strategies: Tools to Beat the Rules

Marketing CoachMarketing strategies and tactics have changed greatly within the last three decades. The standard rules of marketing can change extremely quickly – in fact, almost daily with new and rapidly expanding developments in technology. It is moving at a very rapid pace and controls the effectiveness of reaching a copious amount of people with your message. Modern marketing also involves a great deal of creativity….read more

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New Challenger, New Options

In its biggest-ever push into the hardware business, Microsoft on Monday unveiled a tablet computer called Surface that is designed to challenge Apple’s iPad. At an event here, the company showed off the device, which is about the same weight and thickness as an iPad..Read more NYT

Does it take photos? That is the best thing about my iPhone… the photos I take and easily publish, share, and send.

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How To Get Out of Your Own Way

Are you making it harder than it has to be to navigate your way through your business day and on to success? If you continue to use prediction reasoning in situations that are not predictable, then you will be disappointed with the results. Find a different approach in Forbes

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Do you exude confidence?



Are you shy? Are you reserved? Do you project enthusiasm and warmth? Intelligent? Outgoing? Friendly? Cheerful? Professional? How do you connect with your audience? Do you know how to make a great impression? Do you know what impression you want to make?

Build an image of a higher possibility of yourself in your mind. As we become one with this larger image, our life gets bigger than the life we’ve been living. This law is scientific, it is immutable and it works.

In the first eight seconds, people make decisions about you. From the first handshake and eye contact, you are judged. People make decisions about you. Everything you do builds on your brand. Your website, social media, marketing activities, and even your public image impacts your brand. Yes, even how you dress.

What matters most is how you see yourself. Follow my blog, and follow me on

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So You’re in Print: Now What?

You’ve done it. Your book was reviewed in the newspaper. Congratulations! But now what?

That’s right; now what? Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean that the life of your review is over — far from it, as a matter of fact.

That piece written about your book, a top 10 list, book review, article, or “think” piece (like an editorial or letter to the editor), still has lots of promotional juice left in it if you know how to squeeze it out.

According to marketing coach Carol Naff, here are just a few things you can do with your published works. Obviously, the rest of the world moved on to the next edition of whatever periodical has published your piece. Use this opportunity to drive traffic to buy more books.

Tell the world about your published status by posting your piece on your website. You can either post a PDF of the article, or a link to the publisher’s website (assuming it is on their website), or you can post the original copy you submitted along with a mention of when and where it was published.

Email signature. Add a link in your email signature to automatically inform everyone about your review. Use it to drive traffic to your website.

Frame it. That’s right; make a nice clean copy on archival paper. Lay it out nicely to fit on a single page, and frame it like a photo. Hang it proudly in your office, home, or reception area, so your visitors who missed your piece when it was published can see what it looked like. They might be just as impressed (if not more so) than the readers who stumbled over your article in the first place.

Copy it. You can use the layout you created to frame your article or the PDF you made for your website to make copies. Include the banner of the paper or magazine, along with the date, so it is obvious when and where your piece originally appeared in print. Be sure to add your contact information as well, because you never know who might end up with a copy (and they might want to contact you). Use both sides of an 8.5×11″ sheet of paper if you need to, and make it look nice.

Use the copies in your press kit (which is now growing with the addition of your published pieces). Now that a third-party recognizes your expertise, it is proof that your book deserves recognition (such as the publisher).

Mail copies of your article to your clients with a short note and a special offer. For example, you might write: Did you see my review in Sunday’s paper? I’m celebrating my fame with a special two-for-one offer (coupon enclosed).

Copies will come in handy for selling more books, too. Include a copy with your proposal for speaking to demonstrate your expertise. Show copies at book signings to indicate positive reviews.

You might also use it to get back in touch with prospects that haven’t committed to buying your book. Just send the copy with a business card and a short note that says something like: Hi Prospect, Did you happen to see this article in the Business section of the Times on Saturday? I know you are interested in [whatever you wrote about], and thought you might like to see this. I’ll be in touch soon! Best regards, Your Name.

Write and submit articles for publication in other media. Yes, absolutely, once your book it is noted in one publication, others might be interested in reprinting it. Be sure to mention the review when you distribute an article about your book to online article banks, ezines, and information sites for reprinting. Or submit it to the newsletters of your trade associations or networking organizations. Very often, they are looking for content, and since your book has the endorsement of the publication that published the first time, it might look mighty good to others.

Send it out as a press release. At the very worst, nothing will happen, but other media could pick it up to use as a filler piece. And there is always the possibility that an editor might be looking for an expert with your background and may call you for an interview. Your local newspaper looks for community members to highlight in the news. Be certain to submit photos and news releases to them.

So whatever you do, don’t just let your published article fade away. Use it again and again to get the most from your work. You’ll raise your credibility and visibility in the eyes of your clients, prospects, and the world. And you’ll have something to remind yourself of how good you can be when you put your mind to it. Visit my blog at for more ideas to market your books, your business, and yourself in a career search.

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Time Clutter Clearing Tips: A Gift of Time

Lots of timeEverywhere (in magazines, newspapers, email, Internet, and blogs), we see articles on tips and tricks to clear our clutter. We often think of that clutter as papers, books, and piles of stuff. While it is important to manage that clutter, consider for a moment that our time also can be cluttered. Give yourself a gift of time. Tackle time clutter for a stress-free life. Get a small timer and designate it for use as your business timer.

  1.  Stay on Track. By setting your business timer as a reminder of your next event, you can focus totally on your project without having the distraction of constantly looking at the clock. You won’t waste time or energy constantly redirecting your attention. You’ll get more done in less time.
  2. Set time limits. Set your timer for 30 or 60 minutes or more. Completely focus on just one thing for that entire time. Then if you need more time for the project, add minutes as needed. If a project or task pops into your thoughts tempting you to move to that activity, jot a note on a paper to deal with that later. We are tempted to interrupt our focus because “it will only take a moment” and we don’t want to forget to do it.
  3. Email notification. Shut it off! Every time an email comes in and the ping sounds, it distracts you. Every distraction takes 5 – 15 minutes away from your project. You might set your timer to alert you a few times each day to check your email.
  4. Relaxation. Set the business timer for power naps or periods of relaxation to relieve stress. Then relax completely without having to worry about missing the next event.
  5. Avoid perfectionism. Work for excellence – get it 80% perfect and get the job done.

Strategy: Use these tips to enable you to focus and get more done in less time. That way you are giving yourself a Gift of Time. By clearing your time clutter, you will have more time to savor the moments.

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