13 Ways To Make A Great First Impression

Carol Naff Marketing Coach


How you present yourself to others in the business world speaks volumes, and easily can be the most intimidating part of any job.

People often form first impressions about you and the company you represent within seconds of meeting you.

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Marketing Networking: Your marketing won’t work without referral partners

Carol Naff, Marketing Coach

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity…

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The Golden Screw

Carol Naff Marketing Coach

The Golden Screw

Once upon a time, a young lad was born without a belly button. In its place was a golden screw. All the doctors told his mother that there was nothing they could do.

Like it or not, he was stuck with it. All the years of growing up was real tough on him, as all who saw the screw made fun of him.  He avoided ever leaving his house and thus, never made any friends. One day, a mysterious stranger saw his belly and told him of a swami in Tibet that could get rid of the screw for him.  He was thrilled. The next day he took all of his life’s savings and bought a ticket to Nepal. After several days of climbing up steep cliffs, he came upon a giant monastery. The swami knew exactly why he had come.  He was told to sleep in the highest tower of the monastery and the following day when he awoke, the screw would have been removed. The man immediately went to the room and fell asleep.

During the night while he slept, a purple fog floated in an open window, bearing in its mist, a golden screwdriver. In just moments, the screw-driver removed the screw and disappeared out the window. The next morning when the man woke, he saw the golden screw laying on the pillow next to him. Reaching down, he felt his navel, and there was no screw there! Jubilant, he leaped out of bed, and his butt fell off.

The moral to this is: “Don’t screw around with things you don’t understand — you could lose your ass.”

Does this happen to you when you are trying your hardest to create messages and images with Constant Contact, Facebook, or Pinterest? Let me know if you’d like to convert your Pinterest account from a personal account to a business account. AND I can set up your template and walk you through setting up your Constant Contact account to help you stay in touch with clients, prospects, referral partners and people you meet.


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Colorado’s women-owned businesses up 55% since 1997

Carol Naff Marketing Coach

Women Owned Businesses Increase 55%

Colorado’s 178,300 women-owned businesses are expected to generate more than $26 billion in revenue in 2014, according to the fourth annual American Express OPEN State of Women-Owned Businesses Report, released Wednesday.

The report analyzed the 1997, 2002 and 2007 data from the U.S. Census Bureau’s read more in the Denver Business Journal.

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Five Sites That Will Save You a Lot of Time

Shelly Palmer publishes a daily blog on the latest technology. Follow him here.

Sites to save time

The more time you spend on the Internet, the more you realize that some things should be a tiny bit easier than they actually are. Here are a handful of sites to make day-to-day comings and goings on the Internet a little bit easier, quicker, and less stressful. Get tips on bitly, google glass, and google images in this article by Joey Lewandowski  on Shelly’s blog.

Shelly Palmer is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living.  He also hosts United Stations Radio Network‘s, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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How to Answer Stupid Job Interview Questions

Marketing Coach Carol Naff

What are the stupid questions?

Our client Angela went on a job interview.

“It’s supposed to be a Marketing Manager job, but they sure talk a lot about graphic design in the job ad,” said Angie. “And the job’s been posted on the company website for six months.”

Angie went to the interview and sat in a lobby for half an hour. A nice woman came to get her and deposited her in a small interviewing room. A not-as-nice lady came in and started grilling Angie with questions, taking notes as Angie spoke (no eye contact – all… Read more at LinkedIn

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Networking marketing: The most consistent opportunity for marketing your business

Carol Naff, Marketing Coach

Marketing networking email signature Connect with a great email signature

Promote something, extend an invitation, or make an offer. You are missing a great opportunity when you are not using your email signature as a marketing tool. It is important to include a call to action. A well-designed email signature will make a huge impression with current and future clients and stand out among other messages in an inbox.

Use it to continue the relationship in your networking. Your email signature should be dynamic and informative when you follow-up with people you meet at networking events. Tell them who you are and what you do. Make it easy for them to contact you. Include a number of ways for readers to contact you. It is very important to always include your phone number so they don’t need to hunt around for it. It is also a great way to drive traffic to your websites…

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