How in the world can I get people to listen? Of course, you and I both know that content is key. Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action, and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media.

The purpose of using social media is to drive traffic to your website. You will not get clients or sell books because of your content on social media. But it will make a difference in your Internet presence.

Read an interesting article here on social media content